How is fractional different from outcome defined consulting?
Fractional is embedded in your team for a defined period of time. Outcome defined consulting is scoped to a specific project with a clear final outcome.
Services
Marketing consulting built around how you actually work.
Growth That Stays Consulting offers three ways to work together: fractional marketing leadership, outcome defined consulting engagements and speaking engagements. Each is scoped to what a company actually needs rather than a fixed package.
What is fractional marketing leadership?
Fractional marketing leadership is senior level marketing expertise embedded in your team, typically for a defined period of time, without the cost or commitment of a full time hire.
This can include growth marketing, lifecycle marketing, marketing operations and marketing technology, depending on where your team needs the most support.
Fractional support is for companies with marketing programs already in motion that need experienced leadership to guide strategy, unblock execution and connect the work back to revenue. It’s also for companies building their growth marketing or lifecycle marketing function for the first time and need someone to lead that build.
What is outcome defined consulting?
Outcome defined consulting is a focused engagement scoped around a specific final outcome, not an open ended retainer.
Depending on what you need, engagements can include:
- Marketing diagnostics and roadmaps
- Growth marketing and lifecycle marketing strategy
- Campaign development, creative development and targeting
- Offer creation and campaign requirements
- Performance assessment, reporting setup and dashboard setup
- Marketing technology review, gap analysis and recommendations
- Marketing operations audits, process optimization and process gap analysis
Each engagement starts with a clear outcome and a defined scope, so you know exactly what you are getting.
What topics are covered in speaking engagements?
Speaking engagements cover growth marketing, lifecycle marketing, marketing operations and getting more value from your marketing technology.
Formats include conference talks, team workshops and internal training sessions. The speaking engagements can be at a conference location, at a company location or virtual. Audience types include senior leaders that want to understand more about how marketing strategies connect to company strategies, marketers that are looking for advanced marketing strategies and techniques, new marketers that want to learn more basics and how the different disciplines connect, and so many more.
FAQ
Common questions about working together.
Do I need to know exactly what I need before reaching out?
No. Many engagements start as a conversation about where there is a gap, a need, friction or pain points, and the right scope gets defined from there.
What industries do you work with?
Small to mid market companies across regulated industries and consumer facing markets. In insurance, financial services and healthcare specifically, marketing needs to work within compliance constraints, and our regulated industry experience carries directly into those engagements. Companies outside those industries may also be a fit.
Not sure which engagement fits?
You do not need a finished scope before reaching out. We will start with where you feel additional support is needed, and we can define the right next step from there.
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