About
Who is behind Growth That Stays Consulting?
Growth That Stays Consulting is led by Margery Llacuna, a marketing professional with over 20 years of experience across growth marketing, lifecycle marketing, marketing operations and marketing technology, with a track record of building programs that acquire the right customers and grow their value over time.
Founding story
Built from scratch, not inherited.
With 13 years at AAA Insurance (CSAA Insurance Group), Margery built the lifecycle marketing function from the ground up, scaling it into 40+ automated journey programs that drove measurable revenue, engagement and retention results for the company.
That work spanned growth marketing and lifecycle marketing strategy, the marketing operations processes that kept campaigns running and the marketing technology, including Salesforce Marketing Cloud, that powered them.
Margery has built integrated channel strategies across the customer journey, using email, direct mail, SMS, push notifications, web messaging, SEO, AEO, paid media, paid social, statement messaging, IVR and in-store messaging to support acquisition, engagement, retention and growth.
That experience shaped the foundation of Growth That Stays Consulting: knowing how to build marketing infrastructure from nothing, not just optimize what already exists, is a different skill set, and one that is harder to find.
Before that, she spent 8 years at Wells Fargo in home equity marketing as part of consumer lending as well as the consumer deposits group, a background that built early fluency in regulated industry marketing.
Experience
Strategy, execution and the systems in between.
The differentiator is not one channel or one platform. It is the ability to see how targeting, creative, campaign requirements, operations, technology and reporting connect, and where a gap in one area is holding back performance in another.
AAA Insurance (CSAA Insurance Group)
13 years building and scaling growth marketing, lifecycle marketing, marketing operations and marketing technology capabilities within the Property and Casualty Insurance industry.
Wells Fargo
8 years building and scaling growth marketing and lifecycle marketing, plus research, within home equity marketing, consumer lending, and consumer deposits.
TECHNOLOGY EXPERTISE
Platform knowledge to build and support marketing strategies.
Salesforce Marketing Cloud, Salesforce Data Cloud, Jira, Claude, ChatGPT, Snowflake familiarity, Power BI, Adobe Experience Manager.
Bring senior marketing depth into the work without adding a full time role.
Start with a conversation about the outcome, operating gap or growth challenge that needs attention.
Start the conversation